There’s No Software Built for Your Industry. Let’s Fix That — Together.

Build a Vertical

Every industry that isn’t “big enough” gets the same two bad choices. Bend your business around generic software that was never made for you. Or pay for a custom build — 18 months, six figures, and a developer who needs you to explain your own business a hundred times before they get it half right.

There’s a third way.

You bring the expertise. We bring the platform.

Here’s what most software companies won’t tell you: the hard part was never the code. It’s knowing how your industry actually works. We’ve already built the platform — accounts, billing, scheduling, work orders, documents, mapping, reporting, payments. For a new vertical, we usually show up with 90, 95, even 99% of it already done.

What’s missing is the glue — the 1 to 10% that’s specific to your industry. The rules. The workflow. The language. The way your business actually moves. That’s where you come in.

How a vertical gets founded

You’re the subject matter expert. You understand the flow. We sit down with you and your team and turn the platform into a product that follows how your industry really operates — workflows, behavior, the way it all fits together. The people who help found a vertical on BasicBMS are the ones who drive how the software works for everyone who comes after them.

That’s not a theory. It’s how the water utility vertical got built — a real water company in the Yakima area shaped it, and now it’s a product other utilities can use.

The offer

If you’re in a market vertical that’s productive and worth building, we’ll often cover the cost of the glue. You don’t write a check for custom development. You bring what you know — the expertise no developer has — and we build the product around you. You walk away with software made for your industry, founded on your knowledge, for a fraction of what custom usually costs. For the right vertical, nothing but your time.

Is this you?

  • You’re in an industry generic software doesn’t fit.

  • You know the workflow cold — you live it every day.

  • Your market is big enough that other businesses like yours would use it too.

  • You’d rather shape the tool than spend years fighting one.

If that’s you, let’s talk.

FAQ

  • What does it cost? Depends on the vertical. For the right market, we often cover the custom build — you bring the expertise instead of a check. Standard modules are $25/month each once you’re live.
  • How long does it take? Weeks, not the 18 months a ground-up custom build runs — because most of the platform already exists. We’re finishing the last 1–10%, not starting over.
  • What do I have to bring? Your knowledge of the workflow, and time with us and your team to shape it. You’re the subject matter expert.
  • How do we start? One conversation. Tell us about your industry and how your business moves, and we’ll show you how close the platform already is.

Found your industry on BasicBMS.

Tell us how your business works — we’ll show you the 90% that’s already built and what it takes to finish the rest.